Most men like to be consistent – both in how we define ourselves and how others perceive us. In fact, it’s such a strong desire that it often sends us into autopilot and is exploited by those who understand it.
In this video I talk about the effects that consistency has on most men’s relationship with their clothing, along with how you can use your appearance as a tool to help dampen the auto response of consistency and make sure you’re always in the driver’s seat.
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